Start Today, don't delay

As a business owner you know there are a lot things you could or should be doing to add value to your company. But for one reason or another, you just keep putting them off. Building your customer database just might be one of those things. Yeah, it sounds great in theory; a list of all (or most of) your customers with emails and a few of their basic preferences. A responsive group that you can communicate with whenever you want or need to. A list that just might be your businesses greatest asset if and when you ever want to sell your business, or worse, if you ever have to relocate or close up shop. Yes, but that's just in theory. The truth is it takes time and a serious amount of effort to develop this valuable resource and the longer its put off, the less likely it will ever happen.  But even the smallest effort today can payoff handsomely down the road. Placing a pencil and  clipboard or small forms for customers to fill out and throw into a fishbowl near the cash register doesn't require much time or investment but it's this initial effort that can do two things. 1) Help you realize that your customers are willing to give you their information, if asked. 2) It doesn't take a list of a thousand to begin realizing the value of a customer list.  Get started and be ready to take some baby steps, pretty soon you'll be off and running