Event/Product marketing with an iPad

 
A product and event sampling company,  SPN specializes in introducing healthy products to families, active consumers, and athletes nationally.
In an effort to better generate and build loyal brand advocates for their clients at events throughout the U.S., SPN turned to iCapture to provide a low cost solution that would allow their team in the field to more easily connect with the public, garner instant feedback, collect an email, or execute a short survey, all on an iPad.

 These devices would replace the pencil and paper and eliminate the process of manual data collection and at the same time save the staff hours once spent deciphering and inputting consumer information.

 The week before the event, SPN staff in Colorado loaded the iPads with the iCapture application, and in a matter of minutes, created a customized questionnaire with a Vivarin logo and brand colors to present a consistent and professional look. Once loaded, the iPads were delivered to Florida in the days leading up to the event.

 On Feb. 19, 2012 at the Tribute to the Military 5k in Coral Gables, Florida,  for its client  Glaxo Smith Klein, SPN situated two iPads at the Vivarin table along with product samples and coupons. Participants were encouraged to sign up with name, email, and age to win a $400 Amex gift card.  In a five hour span, hundreds of participants and/or supporters entered their name, email, and age.

 On Monday, Feb 20, SPN staff in Colorado remotely accessed both iPads from the office  desktop via the iCapture App and remotely downloaded the data in CSV format as requested by the client and emailed the file.   

 Three more events are scheduled for the client between now and July. If the trend continues, SPN will have essentially doubled the amount of consumer information collected vs. past efforts at a cost of less than $200.